Marketing Management & Human Resource Management (Calcutta University)
ISBN: 9789353503536
Author(s): Neeru Kapoor
ISBN: 9789355730954
2nd Edition
Copyright: 2022
India Release: 2021
Binding: Paperback
Pages: 240
Trim Size: 241 x 181 mm
This book is especially designed for the undergraduate students of Commerce and BBA under CBCS curriculum as per the latest LOCF teaching and learning methodology. This book will help students grow into future managers with a better understanding of human resource management skills. An effort has been made to present information in the most simplified manner so that each and every student should be able to grasp the concepts easily. A thorough coverage of various issues related to human resource management has been done in the book, such as the concept, nature, functions, importance and challenges of HR managers. The various functions of HR managers, such as recruitment, selection, training and development, compensation and maintenance and performance appraisal are discussed at length in the book.
UNIT I: INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
Chapter 1 Nature and Scope of Human Resource Management
Chapter 2 Profile of Human Resource Manager
UNIT II: ACQISITION OF HUMAN RESOURCE
Chapter 3 Human Resource Planning and Job Analysis
Chapter 4 Recruitment and Selection
UNIT III: TRAINING AND DEVELOPMENT
Chapter 5 Employees Training
UNIT IV: PERFORMANCE APPRAISAL
Chapter 6 Performance Appraisal System
Chapter 7 Employee Counselling and Job Changes
UNIT V: COMPENSATION AND MAINTENANCE
Chapter 8 Employee’s Compensation
Chapter 9 Performance Linked Compensation
Chapter 10 Maintenance of Employees
Chapter 11 Grievance Handling and Redressal
Chapter 12 Contemporary Issues in HRM
Neeru Kapoor
Dr. Neeru Kapoor is an Associate Professor at the Department of Commerce, Delhi College of Arts and Commerce, University of Delhi. She obtained her M.Com., M.Phil., and Ph.D. degrees from Delhi School of Economics, University of Delhi. She has a teaching experience of more than 32 years. She has been a visiting faculty for M.Com in the Department of Commerce, Delhi School of Economics, University of Delhi, guest faculty at Indian Institute of Mass Communication, Jawaharlal Nehru University and other prestigious management institutes in Delhi. She has presented papers at various national and international conferences with the latest one being the Academic Conference at Barcelona, Spain. She has also presented paper at the Global Conference held at Oxford University, London, International Conference held at Harvard University, Boston, USA and the European Conference held at Germany. A number of articles written by her have been published in various reputed National and International Journals. She has authored various books on Marketing, Digital Marketing, Advertising, Personal Selling, Brand Management, and Human Resource Management, which have been well received in the academic circle.
