Communicating in Business
ISBN: 9788131526972
MindTap for Business Communication: In Person, In Print, Online
ISBN: 9781337017725
Author(s): Carol M. Lehman | Debbie D. DuFrene | Mala Sinha
ISBN: 9788131520284
2nd Edition
Copyright: 2016
India Release: 2016
Binding: Paperback
Pages: 500
Trim Size: 279 x 216
4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.
BCOM, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and discusses various methods and professional tools used in today’s business communication. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
o key terms
o learning objectives
o grammar quiz and solution
o chapter-end exercises
o projects
Chapter 1 Establishing a Framework for Business Communication
Chapter 2 Focusing on Interpersonal Communication
Chapter 3 Focusing on Group Communication
Chapter 4 Planning Written and Spoken Messages
Chapter 5 Communicating Electronically
Chapter 6 Preparing Good- and Neutral-News Messages
Chapter 7 Preparing Bad-News Messages
Chapter 8 Preparing Persuasive Messages
Chapter 9 Revising Written Messages
Chapter 10 Understanding the Report Process and Research Methods
Chapter 11 Managing Data and Using Graphics
Chapter 12 Organizing and Preparing Reports and Proposals
Chapter 13 Designing and Delivering Business Presentations
Chapter 14 Preparing Résumés and Application Messages
Chapter 15 Interviewing for a Job and Preparing Employment Messages
Chapter 16 Etiquette Advantage in Business Communication
Cases
Grammar and Usage Appendix
References
Mala Sinha
Mala Sinha is Associate Professor at the Faculty of Management Studies (FMS), University of Delhi, where she teaches Business Communication, Business Ethics, and Personal Power and Leadership through Asian Values in the Masters program in Business Administration (MBA). Dr Sinha has published several research papers in international journals and books in areas such as Work Values, Leadership, and Life Skills Education. She is a case analyst for Business World and many of her analyses have been republished in special collector’s editions of ‘Selected Case Studies’ by Business World. She is a corporate trainer and consultant to government and multinational organizations and has facilitated workshops for World Bank, WHO, and Confederation of Indian Industries. She is the recipient of the Andrew Towl Scholarship to participate in Global Colloquium on Participant-Centered Learning (GCPCL) at Harvard Business School, Boston. Dr Sinha has been Member of Board of Studies to All India Management Association–Centre for Management Education (AIMA-CME), and is life member of International Society for the Study of Work and Organizational Values (ISSWOV), and National HRD Network.
