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BCOM : A South-Asian Perspective

Author(s): Carol M. Lehman | Debbie D. DuFrene | Mala Sinha

ISBN: 9788131520284

2nd Edition

Copyright: 2016

India Release: 2016

₹1099

Binding: Paperback

Pages: 500

Trim Size: 279 x 216

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4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in South Asia to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide.

BCOM, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and discusses various methods and professional tools used in today’s business communication. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.

  • Systematic and methodical manner of coverage of topics
  • Visually appealing presentation
  • 32 cases from Indian businesses
  • Chapter review cards at the end of each chapter
  • A unique chapter on Etiquette Advantage in Business Communication
  • Rich pedagogical features such as

o              key terms

o              learning objectives

o              grammar quiz and solution

o              chapter-end exercises

o              projects

Chapter 1   Establishing a Framework for Business Communication

Chapter 2   Focusing on Interpersonal Communication

Chapter 3   Focusing on Group Communication

Chapter 4   Planning Written and Spoken Messages

Chapter 5   Communicating Electronically

Chapter 6   Preparing Good- and Neutral-News Messages

Chapter 7   Preparing Bad-News Messages

Chapter 8   Preparing Persuasive Messages

Chapter 9   Revising Written Messages 

Chapter 10 Understanding the Report Process and Research Methods

Chapter 11 Managing Data and Using Graphics 

Chapter 12 Organizing and Preparing Reports and Proposals

Chapter 13 Designing and Delivering Business Presentations

Chapter 14 Preparing Résumés and Application Messages 

Chapter 15 Interviewing for a Job and Preparing Employment Messages

Chapter 16 Etiquette Advantage in Business Communication

Cases

Grammar and Usage Appendix

References

Mala Sinha

Mala Sinha is Associate Professor at the Faculty of Management Studies (FMS), University of Delhi, where she teaches Business Communication, Business Ethics, and Personal Power and Leadership through Asian Values in the Masters program in Business Administration (MBA). Dr  Sinha has published several research papers in international journals and books in areas such as Work Values, Leadership, and Life Skills Education. She is a case analyst for Business World and many of her analyses have been republished in special collector’s editions of ‘Selected Case Studies’ by Business World. She is a corporate trainer and consultant to government and multinational organizations and has facilitated workshops for World Bank, WHO, and Confederation of Indian Industries. She is the recipient of the Andrew Towl Scholarship to participate in Global Colloquium on Participant-Centered Learning (GCPCL) at Harvard Business School, Boston. Dr Sinha has been Member of Board of Studies to All India Management Association–Centre for Management Education (AIMA-CME), and is life member of International Society for the Study of Work and Organizational Values (ISSWOV), and National HRD Network.